Leave behind Literatures (LBL)
Four to eight page pamphlet highlighting the salient features of the product
Comparative study with the competition on all important parameters
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Visual Aid Pages (Detailing Aids)
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Newsletters & Tabloids
Leaflet with a variety of information leading to a key message
Summary of pre-clinical or clinical studies that highlight benefits
Colours, theme and design tailored to product of interest
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Reference Guidelines Booklets
Pamphlet or booklet for physicians to keep as a reference guide
Mainly composed of tables and graphs in a clear readable format
Product image on the cover and tag lines in the bottom of each page
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Product Monographs
For a new product at pre-launch or launch stage
Salient points in every page for the quick reader
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