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Leave behind Literatures (LBL) |
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Four to eight page pamphlet highlighting the salient features of the product |
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Comparative study with the competition on all important parameters |
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Visual Aid Pages (Detailing Aids) |
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Newsletters & Tabloids |
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Leaflet with a variety of information leading to a key message |
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Summary of pre-clinical or clinical studies that highlight benefits |
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Colours, theme and design tailored to product of interest |
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Reference Guidelines Booklets |
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Pamphlet or booklet for physicians to keep as a reference guide |
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Mainly composed of tables and graphs in a clear readable format |
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Product image on the cover and tag lines in the bottom of each page |
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Product Monographs |
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For a new product at pre-launch or launch stage |
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Salient points in every page for the quick reader |
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